We Can Sell Your Home Too!

As a resident of the East Lake area, with offices in Palm Harbor, Bob Lipply understands and appreciates this area above all others in Pinellas County. Being an experienced seller's agent is much different than being a buyer's agent in the real estate market. There are many real estate agents in the area, but not many of them have the wherewithal or ability to get your home sold at its top value in the shortest amount of time. Selling homes today is hard work and each home provides its own set of challenges. Gone are the days when homes sell themselves. We go out and find your buyer, we don't wait for the buyer to come to us. Below are the some of the steps on how we will serve you.

CMA -- Comparable Market Analysis

Undoubtedly, one of the most important steps in the process is getting the price right. Before meeting with you for the first time, I will have spent a considerable amount of time analyzing the value of your home against others that have recently sold, are on the market or are under contract within your immediate subdivision and beyond, taking into consideration current market trends and looking forward into the foreseeable future.

Review and Sign Sales Contract

We will completely discuss the sales contract and I will give you estimated net sheets so that you will have a complete understanding of all costs involved. I believe our commission rates are extremely competitive and they are a personal matter between you and me. I will be happy to discuss this openly and candidly with you and I will do my best to accommodate your financial situation.

Prepare the Home

Let's face it, none of us live in model homes. Yet nothing "wows" a buyer more than a decorated model. The good news is your home can show very well if it's clean, uncluttered, organized and fresh smelling. I can help point out some problem areas and make suggestions. I have been around many buyers in my career, I know what they want and I know what makes them move on to the next house.

Set up the Marketing Program

This is where we shine. We know what is going to get your home SOLD quickly -- exposure. If you have a great home that's priced right and no one knows about it, guess what? We offer full MLS (Multiple Listing Service), with IDX inclusion, listing on Realtor.com and many other internet home sites, full color brochures, yard signs, brokers open, monthly open houses, a large network of real estate associates, and most importantly a suite of Lipply Real Estate websites and blogs that together bring a total of 400-600 unique visitors a day. Plus, your very own website, set up with advertising on google. I make it a priority to communicate our progress weekly to you, keeping you informed of what we are doing and what potential buyers are saying about your home.

Expert Negotiation

This is another area where not only skill but experience is important to excel. In the past I have successfully negotiated some of the most challenging real estate deals there are. One of my strongest points is keeping a deal alive by overcoming the obstacles when others have already given up. I have been in various forms of sales all my life. I am a true problem-solver and it takes a lot for me to give up, unless of course, you ask me to.

Follow Through to Closing

Many agents think once they are beyond the negotiation stage, all the other details will fall into place. Wrong! There's a lot to be done at this stage and I will see to it that it all gets completed in an efficient and timely matter. I will be involved in the home inspection, the appraisal, the mortgage and insurance process, whatever it takes to keep this process on track to the closing table. I pride myself in my attention to detail.

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Lipply Real Estate
3302 Alt 19
Palm Harbor, FL 34683
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